Janelle Rayford full length wearing yellow dress

Janelle Rayford
Broker, NC & SC REALTOR®


As a second-generation entrepreneur, I know how important it is to provide clients with exceptional customer service. I was taught that honesty, hard work and being diligent are the most important aspects of business. I have an extensive client base working with sellers and buyers in the sporting and entertainment industries. From my project management background, you can be assured that I will be meticulous, forward-thinking, and efficient. My time management is impeccable, and you can always count on me to yield results that meet your needs while always maintaining elite professionalism. 

Born and raised in North Carolina (originally from Raleigh), I graduated with a Bachelor of Arts degree in Mathematics from the University of North Carolina at Charlotte.  I liked the promises the Charlotte region offered and decided to make Charlotte my home.  Subsequently, I began working for one of the largest banking institutions in town as a project manager and was involved with managing multi-million dollar projects. After several years in the banking industry, I realized my greatest joy was working with clients in person. This, paired with my passion for real estate, inspired me to pursue a career in this field.

With over two decades as a licensed real estate professional, my reputation is that of providing an unwavering commitment to clients while building a relationship on the values of loyalty and integrity. I have an innate ability to discern my client’s needs and wants, pairing them with properties that best suit their lifestyles, and always treating each investment as if it were my own.  Additionally, I am a licensed general contractor, which gives me a competitive edge when scoping development, construction and renovation ventures. With this, I am able to take an uncommon approach to all aspects of real estate. My clients are my top priority, and much of my business is built on repeat clientele and referrals (thank you to my amazing and supportive clients and friends).

On a personal note, I am very active in the Charlotte community and with my church. When I’m not meeting with clients, I enjoy being an active Board member for my church while also volunteering as the head of their marketing team. I pride myself in being at the top of my profession because I am always eager to learn. Continuing education is important to me, and here are additional professional certifications/licenses I have received:

  • NC & SC Real Estate Broker
  • NC General Contractor (Building)
  • Accredited Buyer Representative (ABR)
  • New Home Specialist
  • Short Sale and Foreclosure Specialist (SFR)